How Live Events Can Help You Build and Grow a Vibrant Online Community?

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How Live Events Can Help You Build and Grow a Vibrant Online Community?

Content Strategist
11 minutes read
July 14, 2023

Live events, whether in the form of webinars, live streaming sessions, or interactive Q&A sessions, offer a unique opportunity to bridge the gap between the digital realm and the real world. They provide a platform for individuals with shared interests or goals to come together, connect, learn, and exchange ideas, all while fostering a sense of belonging and community spirit.

In this blog post, we will explore the numerous ways in which live events can help you build and grow a vibrant online community. We will delve into the key benefits of incorporating live events into your community-building strategy and discuss practical tips and best practices for executing successful virtual gatherings.

Ready to unveil the potential of live events and tap into the possibilities that lie ahead for your online community?

Let’s dive in.

Quick Reads

What are the Benefits of Live Events for Online Community Building?

1. Increase Community Engagement

Live events offer numerous benefits for building and growing a vibrant online community. First and foremost, they increase engagement among your association members.

Unlike pre-recorded events, live events provide an interactive platform where community members can actively participate, ask questions, and share their thoughts in real time. This level of engagement creates a sense of connection and belonging, making community members feel heard and valued.

2. Foster a Sense of Belonging

sense of belonging

When community members participate in live events, they connect with like-minded individuals. This shared experience strengthens the bonds between community members and enhances their sense of belonging.

By creating an environment where individuals feel connected to something larger than themselves, you can cultivate a vibrant and tight-knit community.

3. Building Trust and Relationship

Live events play a pivotal role in building trust and relationships within your online community.

By providing a platform for direct interactions, community members can establish personal connections with each other and with your brand. These connections are essential for fostering trust, loyalty, and advocacy.

When community members feel connected to one another and to your organization, they are more likely to support your initiatives and actively participate in community activities.

How to Plan and Organize Successful Live Events for Your Community?

From meetups and conferences to workshops and webinars, live events can provide a unique opportunity to engage with your community in real time and in person.

But planning a successful live event requires careful preparation and attention to detail.

Step 1: Defining Your Goals and Objectives

When it comes to planning a live event for your online community, the first step is to define your goals and objectives.

Without a clear understanding of what you hope to achieve, it can be difficult to plan an event that meets the needs of your community and delivers the results you want.

  • Start by asking yourself what you want to achieve with the event. Are you looking to increase engagement, foster relationships, or gain more members?
  • Consider what metrics you will use to measure success. Will you be looking at attendance numbers, social media engagement, or some other metric?
  • Define your target audience for the event. Who are you trying to reach, and what are their interests and needs?
  • Identify any challenges or obstacles that you may encounter during the planning and execution of the event.

Step 2: Choosing the Right Type of Event

Once you have a clear goal in mind, choose the appropriate format for your event. Here are some popular types of live events that can help you build and grow a vibrant online community:


Webinars are online seminars or presentations that allow you to share valuable knowledge and insights with your community members.

They often include slides, live demonstrations, and interactive Q&A sessions. Webinars are great for educational purposes and can establish you as an authority in your field.

Virtual Conferences

Virtual conferences bring together industry experts, thought leaders, and community members for a series of keynote speeches, panel discussions, and breakout sessions.

They provide an immersive experience and an opportunity for networking and learning. Virtual conferences can cover a wide range of topics and cater to specific niches or industries.

Workshops and Training Sessions

Workshops and training sessions are interactive events that provide hands-on learning experiences.
They can cover specific skills, tools, or strategies relevant to your community. Conducting workshops or training sessions can help community members acquire new knowledge and enhance their capabilities.

Networking Events

Networking events are designed to facilitate connections among community members.

They can include structured activities such as speed networking, breakout rooms, or virtual coffee chats and are known to foster relationship-building and collaboration within your community.


Hackathons are collaborative events where participants work together in teams to create new software, applications, or other digital products within a specified timeframe. They often focus on a specific theme or challenge and can be a great way to engage with and hire tech talent.

When choosing the type of live event, consider the preferences and needs of your community members. You can also experiment with a combination of different event formats to provide variety and cater to different learning styles.

Step 3: Selecting The Right Software for The Event

Managing attendees and ensuring their satisfaction is a challenging task. That's where community management software comes in.

Glue Up community management software

A robust community management platform like Glue Up helps you create an immersive experience for your members. Whether you are hosting an event for a successful membership drive or creating one for engaging your members, this integrated platform makes it easier to manage everything from one place.

Benefits of Using Glue Up Community Management Software for Live Events

Using Glue Up community management software for live events offers several benefits for event organizers, businesses, and attendees. Here are a few:

  • Streamlined communication: The software provides a centralized platform for event organizers to communicate with attendees, sponsors, and other stakeholders. It enables them to send important announcements, updates, and reminders and also allows attendees to engage with each other before, during, and after the event.
  • Improved engagement: Community management software allows event organizers to create a more interactive and engaging experience for attendees. They can use the platform to gamify the event, conduct polls and surveys, and offer incentives for attendees to participate in different activities.
  • Data insights: The software provides valuable insights and analytics on attendee behavior, preferences, and engagement rates. This data can be used to improve the event in the future, as well as provide valuable feedback to sponsors and stakeholders.
  • Brand building: The software can be customized to match the branding of the event or the company, creating a consistent and memorable experience for attendees. This helps to improve brand recognition and recall.

Overall, community management software is an essential tool for live events, providing event organizers with a powerful platform to engage with attendees, streamline communication, and build stronger relationships with their audience.

Step 4: Marketing the Event to Your Community

It is crucial to market your event to ensure maximum participation and engagement from your online community. Here are some tips to help you effectively market your event:

  • Utilize your social media channels to create buzz about the event. Share teasers, event information, and updates to keep your community engaged and excited.
  • Send out email invitations and reminders to your community. Personalize the email to make it feel more exclusive and increase the chances of participation.
  • Create a landing page for your event on your website, where people can find all the necessary information about the event, including the agenda, speakers, and registration details.
  • Use online advertising to reach a wider audience. Consider using paid search, social media advertising, and display ads to attract more attendees.
  • Leverage your network and ask your partners, affiliates, and industry contacts to help spread the word about your event.

The key to successful marketing is to start early, be consistent, and create a sense of urgency to encourage people to take action and register for your event.

Step 5: Creating a Positive Experience for Attendees

event management dashboard

You must create a positive experience for attendees in order for your live event to be successful. Here are a few tips to ensure your attendees have a memorable experience:

  • Engage your attendees: Encourage attendees to participate actively in your event by creating interactive sessions, such as workshops, breakout sessions, or panel discussions.
  • Personalize the experience: Use attendee data to personalize the event experience. For example, use their names and interests to create customized badges or suggest sessions that match their interests.
  • Create a comfortable atmosphere: Make sure the venue is comfortable and welcoming, with adequate seating, lighting, and temperature control.

For in-person events, you can consider provisioning goodie bags, t-shirts, or other giveaways. Also, people love events with good food and drinks, so make sure to provide quality options that cater to different dietary needs.

Step 6: Encouraging Attendees to Share Their Experiences Online

You can extend the reach of your event beyond its physical boundaries by encouraging attendees to share their experiences online. Here are a few tips to facilitate the share:

  • Create a unique hashtag for your event: Creating a unique hashtag for your event makes it easier for attendees to find and share content related to the event. Make sure to promote the hashtag across all your marketing channels.
  • Offer incentives for sharing: Encourage attendees to share their experiences by offering incentives such as prizes for the best posts, exclusive access to content, or early bird discounts for your next event.
  • Use social media walls: Displaying a social media wall with real-time updates from attendees can encourage them to share their experiences and increase engagement at your event.
  • Provide shareable content: Create shareable content such as photos, videos, and infographics that attendees can easily share on their social media accounts.

Step 7: Building follow-up activities to maintain momentum

event follow up

It is important to capitalize on the enthusiasm and excitement generated during the event and keep the conversation going. Building follow-up activities after a live event is crucial, here are a few tips for effective follow-up activities:

  • Send a thank-you email: Send a personalized email to each attendee thanking them for their participation and sharing some highlights from the event.
  • Share post-event content: Share photos, videos, and other content from the event on social media and your website. This will help attendees relive their experience and showcase the value of the event to those who didn't attend.
  • Conduct a post-event survey: Send a survey to attendees to gather feedback on what they liked and what they would like to see improved in the future. This information will help you improve future events and tailor your content to your audience.
  • Host a post-event debrief: Host a debrief session with your team to discuss what worked well and what could be improved for future events.

Step 8: Encouraging attendees to be active in your online community

Provide attendees with exclusive access to content, resources, or promotions that are only available to your community.

Ask attendees for feedback about the event and how it can be improved. This shows that you value their opinions and can help you make future events more engaging.

Encourage attendees to follow and engage with your social media accounts. Share photos and highlights from the event, and ask attendees to share their own experiences using your event hashtag.

Set up a forum or discussion board where attendees can continue the conversation and share ideas after the event.

Keep attendees engaged by announcing future events or activities that they can participate in. This helps build anticipation and keeps your community invested in your brand.

Building Thriving Communities Through Speed Networking

speed networking

Speed networking is a structured and fast-paced networking event that allows participants to interact with others in a series of brief exchanges. The main aim of speed networking is to expand your members’ network and increase your association’s contacts in a short amount of time.

A speed networking event can be a valuable tool for building and growing a vibrant online community for your association members. Here are some ways this can be achieved:

Promotes Interaction

Speed networking events encourage members to interact with each other. By doing this, your members are not only learning about each other, but they're also forming personal connections that can lead to ongoing professional relationships.

Builds Connections

A speed networking event is designed to maximize connections in a short amount of time. Each member gets a chance to meet, greet, and exchange ideas with each other. These connections can be the building blocks of a vibrant community.

Encourages Active Participation

During speed networking events, every member is involved in the conversation, making them active participants in the community. This active participation can lead to a more vibrant and engaged community.

Diversifies Ideas

Since speed networking involves quick rotations among members, it exposes participants to a diverse range of perspectives and ideas. This diversity can foster innovation and growth in your online community.

Reduces Barriers to Introduction

Online networking can sometimes be intimidating, especially for new or introverted members. Speed networking, by its structured nature, reduces these barriers and encourages all members to introduce themselves and engage in conversation.

To make speed networking work effectively in an online setting, you must have a good virtual platform that supports breakout rooms or similar features, to allow for face-to-face interaction.

Glue Up speed networking is one such software that allows your members to engage and connect on a larger scale. The platform automates the pairing of attendees and facilitates 1-on-1 video calls, mimicking the dynamics of in-person networking which fosters deeper connections among members.

The platform allows you to create a digital space where your members can engage, share ideas, discuss topics, and stay connected, contributing to a vibrant and active online community.

It also provides key performance metrics to track engagement, helping you measure the success of your speed networking events and understand areas of improvement.

In conclusion, live events provide a unique opportunity to bring your online community together in person, build relationships, and create lasting memories. By choosing the right type of event, and creating a positive experience for your attendees through a private online community, you can strengthen your community and increase engagement.

If you have further questions regarding community building, feel free to reach out to us here. You can also get a demo to explore how Glue Up’s all-in-one engagement management software can help you build a thriving community for your association.

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