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Cape Chamber: How the Oldest Chamber in Africa Stays Relevant with Glue Up

Rafael FloresSenior Marketing Associate

Rafael Flores,

Senior Marketing Associate

Oct 09, 2020

As the oldest member-based organization in Africa, Cape Chamber of Commerce and Industry prides itself on its ability to stay relevant and contemporary in an ever-changing world. They are involved in a wide array of services ranging from advocacy to networking and information. Their mission to serve, lead and enable businesses in the Western Cape is evident in their commitment to providing the members with the best experience and the ability to make meaningful connections.

Initially, Cape Chamber stored their data on spreadsheets and did not have a CRM. This made processes a bit dangerous and took longer than they would’ve liked. Managing their members and events needed to be optimized in order to keep up with their growth and global changes. During the 2019 World Chamber Conference in Brazil Cape Chamber discovered Glue Up's all-in-one community engagement CRM used by hundreds of chambers of commerce.

They soon realized it “ticked all the boxes we wanted from a CRM solution.” They were especially attracted to “the digitization aspect of the platform, especially given that so much of our interaction during COVID has been digital.” Glue Up’s ability to digitalize processes pertaining to event management has “been easy to use and keep track of attendees and events. It has also made reporting much easier.”

Nadia Singh

“It's been a pleasure working with Glue Up and the team. The Customer Success team has been phenomenal in terms of support and has made the process so much easier.” 
Lic. Nadia Singh, Events and Digital Manager

Glue Up is a platform for organizations with their members in mind. Keeping the member experience with the platform optimal while aiding our partners manage their organizations is at the forefront of what we do. Cape Chamber has been able to continue to be such an influential figure for such a long time because of its ability to adapt innovative ways of optimizing their processes and helping their members stay engaged. This is focal point of Glue Up’s relationship with Cape Chamber, the understanding that we can stay connected in a disconnected world.

Discover how you and your members can stay connected like never before, contact us.

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