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Glue Up Community vs. Conventional Social Media - Which One Drives More Community Engagement?

Bisma HanifContent Writer

Bisma Hanif,

Content Writer

Dec 17, 2022

Online community management software or conventional social media? Which one is best for building and engaging your member community? Why pay for online communities when we have free social sites?

Member-based organizations often encounter these confusions when building communities. This is because private community platforms are often mixed up with conventional social apps.

Conventional social media sites like Facebook, Twitter, and LinkedIn are made for connecting with the general public. These are designed to promote the value of your organization and help you reach your potential members. By contrast, social communities are designed exclusively for your members. Their goal is to engage your existing members and help them foster long-lasting relationships with like-minded individuals.

Furthermore, online community platforms offer several unique features to make your membership an enjoyable experience.

This article will explore how online communities, Glue Up, in particular, is different from conventional social media and can help your organization engage its community more effectively.

Let’s get started.

Quick Reads

True Sense of Community

community

The biggest difference between social networks and online communities is their accessibility. Conventional social media offers a limited sense of community since anyone can access a group or page with a false identity. On the other hand, private online communities offer limited access to people who share the same missions or goals.

Glue Up is a tailor-made private social media platform that creates a true sense of community. It is a custom hub that is designed exclusively for people who share a common interest or ground. Thus, they can freely share their ideas, discuss relevant topics, and connect with like-minded individuals.

The platform comes with an app that allows your members to stay connected on the go. They can engage, network, and receive important information no matter where they are.

Your members can also discover, register, and pay for events and access all current, past, and future information about clients' events and activities.

All these features offer the most authentic community experience and ensure your community grows naturally.

Enhanced Privacy

privacy

Privacy concerns have spiked among social media users in recent years. In the wake of recent data breaches, many users are reexamining their relationship with social media and their personal information security.

In a study conducted by the Pew Trust, 80 percent of social media users expressed concern about businesses and advertisers accessing their accounts. Thus, more people are moving to private online communities for a more secure online experience.

Glue Up community platform is a private digital space where your members can express themselves and connect without fear of their data being leaked or sold. Only users with log-ins can see information and participate in conversations. These details are communicated via invitations or preloaded into the membership database of the community platform.

Glue Up Community Platform: Additional Features for Better Community Engagement

Digital Business Cards for Professional Network

webinar digital business card exchange

Glue Up is a platform for professional communities that allow your members to share their digital business cards with other community members. These digital cards are dynamic and can be edited any time they change work, title, or contact info.

Each person also has a member profile from where they can access the community platform and update profile information individually or with LinkedIn account integration. They can also access a searchable Event Community Directory and develop relationships with other community members.

Humane Interactions with Rich Texts and Emojis

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Unlike conventional social media apps, the Glue Up community offers more human interactions with rich texts and emoji keyboards. The different text styles (bold, italic, strikethrough), font weights (normal, subheader, header), and emojis make your interactions more natural.

The posts and groups have hovering options, from where your users can find more information about other people, share business cards with them or start a new chat. They can also use @ to tag people in their posts.

Advanced Settings for More Administrative Control

One of the problems with the conventional media is the limited control over administrative roles. However, with the Glue Up community, you can define your own rules of engagement.

In addition to creating and managing groups, you can manage access rights for your team and group participants. Additionally, you can offer greater functionalities to selected membership tiers.

Speed Networking to Build Relationships

Glue Up Speed Networking solution allows professional associations, chambers of commerce, and other professional communities to host smart speed networking events virtually.

The smart technology pairs attendees for a short-intimate one-on-one call. They can also share virtual business cards, take meeting notes on each participant they network with, and schedule a meeting after the event.

This advanced integration feature not only increases community engagement, but it also connects your audience with only those they truly want to meet and gain value.

Furthermore, you can generate detailed reports on how attendees were matched, ROI analysis, and performance improvement data.

File and Document Sharing for Effective Collaboration

files

There are some limited social media apps that offer you file-sharing options. But with Glue Up, you can share files using the easy drag-and-drop option. Your users can also find all the shared documents in the Files sections of the platform. They can view, download or share files by copying their URL.

You can also share photos and videos on the platform to elicit conversations and let your members express themselves.

Time-saving Notification Filters

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Your members might not have enough time to go through each notification. Therefore, Glue Up community software offers advanced notification features such as events, business cards, events, and memberships.

By using these features, your members can stay on top of what's important to them without being bothered by excessive alerts.

Weekly Email Digest to Stay in the Loop

Glue Up sends a weekly email digest to your members to keep them informed about what’s happening in the community. The email consists of all the engagement details including post interactions, events published, and files uploaded. This feature ensures that your members never miss an update and stay connected.

A platform's true value lies in its ability to facilitate genuine connections between people. Glue Up is a private online community designed to drive maximum member engagement. It creates a true sense of community and involvement which in turn, strengthens member loyalty. Get a demo and take your membership community to the next level.

 

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A Best-In-Class Solution

We are very pleased with the simplicity of the system. We rarely spend time training staff as most users simply “get it". It’s simple and fast out-of-the-box solution. We now have 4 client accounts running on Glue Up software.

Marcel Ewals, Director, Community Development, MCI Group
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