BEIJING – October 30, 2017 – Glue Up and TBA Creative Network, a subsidiary of PICO Far East Holdings Inc. (SEHK: 0752), today announced a strategic partnership to deliver joint solutions designed to enable both companies to deliver the best event experiences possible both online and offline. TBA Creative Network and Glue Up will be working together across the Asia Pacific region through offices in Beijing, Shanghai, Shenzhen, Hong Kong and Sydney with operations in Singapore joining soon.
The strategic cooperation will bring new services for TBA and Glue Up’s existing and future clients. TBA Creative Network will start using Glue Up’s award-winning all-in-one “Event Management Cloud” software for client events. Glue Up will be TBA Creative Network’s preferred event management technology solution complementing TBA Creative Network’s vast services and well-established business network in the events, exhibitions and marketing industries. Subsequently, Glue Up will be recommending TBA Creative Network’s event services to suitable corporate clients.
Glue Up’s award-winning “Event Management Cloud” will provide TBA Creative Network with a full-suite of event management tools and enable TBA Creative Network to make every event exceptional. The organization will be better able to increase productivity, simplify all event operations, manage registrations, collect payments, facilitate smooth check-ins onsite with a variety of fast check-in options, and much more. This will enable TBA to carry out successful events for all of their corporate clients.
“Collaborating with Glue Up, is another example of TBA Creative Network’s commitment to our core value, Total Brand Activation. With AI and big data advancing in the internet of things, TBA Creative Network hopes to leverage Glue Up’s award-winning all-in-one engagement management platform to help our clients achieve agility in event managing, from strategy to execution, enabling true blue brand activation,” said Darren Lim, Senior Vice President at TBA Creative Network.
“We are excited about our partnership with TBA Creative Network and we are looking forward to working hand in hand with TBA group on exciting projects in near future. This strategic cooperation helps solidify Glue Up’s leading position as the top event management software provider in Asia.
We believe our all-in-one event management cloud solution in combination with TBA’s services will bring event experience for our combined clients to a whole new level. It will open up even more opportunities for both companies," said Eric L. Schmidt, CEO at Glue Up.
Glue Up is a leading cloud-based engagement management technology company that provides chambers of commerce, associations, event organizers, agencies, marketers, and businesses with solutions designed to streamline operations, modernize processes, and eliminate engagement challenges. Glue Up’s innovative products combine the best event management, membership management, email marketing, CRM, and mobile apps into one all-inclusive cloud SaaS platform.
Glue Up’s numerous awards for its all-in-one engagement management platform:
Established in 2010, TBA Creative Network, a subsidiary of PICO Far East Holdings Ltd. (SEHK: 0752), is committed to bringing the most dynamic and advanced brand activation and experience marketing strategies and services to their customers. TBA Creative Network services range from traditional design for signage and exhibition booths, to marketing and sponsorship for sports, exhibitions and events, brand consultancy, conference delivery, operations management and digital marketing – which spans online PR and new media platforms, social media technology and more.
Major clients of TBA Creative Network are drawn from a diverse set of industries from around China and across the world and include Amazon, BMW, Dongfeng Honda, Infiniti, Jaguar Land Rover, Lenovo, Letv, Lexus, Mercedes-Benz, Renault, Shell, Tencent, Vanke, Volvo, Volkswagen and others.