Creating a strong and connected community is crucial for fostering loyalty and driving growth in any association. However, the process of community building often demands considerable time and effort.
Fortunately, artificial intelligence (AI) tools have emerged as valuable assets to amplify your community engagement efforts.
AI is transforming community management with its wide applications, from chatbots and member analytics to content creation and event management. It streamlines communication, personalizes experiences, and facilitates meaningful interactions.
In this blog post, you will discover the top 10 artificial intelligence tools that will provide you with a boost in community engagement while saving you time for more strategic activities.
So let’s get started.
Key Takeaways
Glue Up AI Copilot is the first AI-enabled SaaS platform for communities. It helps create engaging event pages, draft email campaigns, and write appealing survey descriptions to boost community engagement.
Chatbots from Drift and Google Assistant facilitate real-time community support and personalized recommendations.
Tools like Voicepan, Descript, and AdCreative assist with creating multimedia content and tailored ads to consistently engage members.
Brand24 and DialogFeed help track and moderate community conversations, addressing issues and connecting with members.
Understanding the Role of AI in Community Engagement
Before diving into specific tools, it's crucial to understand how AI is revolutionizing community engagement. Artificial Intelligence brings numerous benefits to community management, including:
- Personalization at scale: AI algorithms can analyze member data to deliver tailored content and experiences to each individual.
- Efficiency and automation: Routine tasks can be automated, freeing up time for community managers to focus on strategic initiatives.
- Data-driven insights: AI can process vast amounts of data to uncover trends and patterns, helping associations make informed decisions.
- 24/7 availability: AI-powered chatbots and tools can provide round-the-clock support to community members.
- Predictive analytics: AI can forecast member behavior and preferences, allowing associations to proactively address needs and concerns.
By leveraging AI in your community engagement strategy, you can create more meaningful interactions, increase member satisfaction, and drive long-term growth for your association.
1. Glue Up AI Copilot
Glue Up AI Copilot is the first AI-enabled SaaS platform for communities. Integrated into Glue Up's membership management software, it enables you to manage your members and foster strong relationships with them using a single solution.
The AI Copilot acts as an intelligent writing assistant, allowing users to effortlessly generate compelling event titles, subtitles, SEO descriptions, summaries, survey descriptions, and campaign text blocks.
By simply providing your project details, you can use the AI Copilot to create content tailored to your needs, which can be further refined or dismissed based on your satisfaction.
Here are several ways the Glue Up AI Copilot can enhance your community engagement efforts:
a. Creating Event Pages
Glue Up AI Copilot excels in creating engaging event pages that capture your audience's attention.
It transforms the information you provide about the event into engaging pages. These are not only optimized for search engines but also compelling, encouraging your audience to register.
Once you have an event concept in mind, it can assist you in creating the event title, description and summary. You can provide the AI with the key elements or activities you want to include, and it can generate a draft agenda with suggested timeframes, session topics, and breaks as well.
b. Drafting Email Campaigns
Instead of overthinking the content, you can simply ask Glue Up AI Copilot to draft the email campaign for you.
Let’s say you want to create an email regarding the early-bird offer you are offering for your upcoming webinar. Now you can use the following prompt to generate the email, like:
"Write an email announcing the early-bird offer for the webinar, Improving Environmental Sustainability in Medical Practices"
and you will get the email draft instantly, like this:
Unlike ChatGPT or Bard, you don't need to copy and paste the content into your email platform. As it is built directly into the email campaign system, you can edit and send emails directly from the platform.
This approach saves time and effort, allowing you to focus on more strategic tasks.
c. Writing Survey Descriptions
Surveys are important in getting your members' feedback and knowing their experiences with you. However, creating them can sometimes be challenging, especially since they need to motivate your members to complete them.
Glue Up AI Copilot can help you write the survey descriptions that are clear and appealing to the intended audience. You simply have to enter the subject of your survey and let the Copilot do the work for you.
Here's an example for you:
For more information, read our comprehensive guide on the best practices for using Glue Up AI Copilot.
2. ChatGPT
We're all familiar with the multiple ways organizations are leveraging ChatGPT. They are using it for content creation, streamlining code implementation, analyzing reports, and serving as an effective chatbot.
Let's see how you can specifically utilize ChatGPT to boost engagement within your community:
a. Curating Content
You can use ChatGPT to create a variety of engaging content such as blog posts, social media posts, and community updates. Simply provide the context or topic you want to write about, and let the AI generate text for you.
For example, you could ask it to generate a list of topical discussions or resources related to the interests of your community.
Here is the prompt you can use:
b. Feedback Analysis
You can also ask ChatGPT to analyze and summarize feedback from your community members, helping you understand their needs and preferences. All you have to do is input the data into the prompt section, and it will analyze and provide you with useful insights.
c. Community Management
ChatGPT can substantially decrease the amount of work community managers have to do manually. For example, you can ask Chatgpt to write a warning message to your member who violates your community guidelines.
Here’s an example prompt:
Remember, while ChatGPT can provide valuable assistance, it's essential to review and refine the outputs generated by the AI to ensure they align with your specific requirements and considerations.
2. Phrasee
Phrasee is another AI-powered technology that can help you curate relatable content for your community.
It utilizes natural language processing (NLP) and machine learning algorithms to understand your members’ preferences, thus creating engaging and persuasive copies for your campaigns.
When comparing Phrasee to ChatGPT, you will find that Phrasee offers superior assistance in crafting:
- Compelling subject lines for your email campaigns.
- Captivating and impactful social media posts.
- Engaging and conversion-focused copy for your website pages.
Phrasee can assist you in developing compelling content, but it's still important to align its output with the brand values, guidelines, and overall communication strategy of your association to generate a resonating message.
3. Audiense
Audiense is a comprehensive social intelligence and audience engagement tool that helps organizations understand, engage, and grow their audience effectively.
Here's an example of how it can assist you in improving your community engagement:
Let’s say you want to know what topics your members care about the most, the best time to reach them, and how they prefer to engage.
Now you can use Audiense to:
- Get detailed insights into the interests of your community, as well as their media consumption preferences.
- Identify key influencers and brands your community members follow and collaborate with them.
- Reveal your community's preferred social media channels, their online active hours, and their engagement habits.
- Get recommendations for creating content that resonates with the audience's personality.
These insights from Audiense assist you in creating better engagement strategies, driving meaningful interactions, and fostering stronger community connections.
4. Drift
Drift is a conversational AI marketing platform that can facilitate real-time communication.
You can implement Drift's chatbot on your association's website to provide instant support to community members. This allows you to:
- Provide instant support to your members, answering questions and offering assistance in real time.
- Guide them through your association's website, directing them to relevant resources, events, or membership details.
- Deliver personalized messages and recommendations based on member profiles or previous interactions
- Set up targeted chatbot surveys or interactive conversations to understand their needs, preferences, and suggestions
- Recommend articles, resources, or upcoming webinars based on their interests or previous engagement
You can also actively monitor and analyze the chatbot interactions and feedback received through Drift to get valuable insights into member needs and preferences.
This data can help you refine and improve your association's community engagement strategies.
Read more: Top 10 Ways to Use AI to Supercharge Association's Membership Strategy
5. Descript
Ensuring consistent engagement among members requires associations to deliver content on a substantial scale. Even so, many associations find this task challenging due to its time and effort requirements.
Descript is an AI-powered transcription and video editing platform that can create compelling multimedia content for your members. You can transcribe audio and video files, edit content easily, and generate interactive experiences through its latest text-to-speech feature.
After preparing your video content using Descript, you can employ ChapterMe to seamlessly incorporate timestamps into your videos.
6. Voicepan
An additional method to boost community engagement involves repurposing your events and video content using Voicepan.
Here's how you can employ Voicepan for this purpose:
- Transcribe your audio content into written text using automated transcription software.
- Convert your events into various forms such as blog posts, articles, social media captions, or even e-books. This expands your reach and engagement across multiple platforms.
- Translate your content into different languages to reach a broader and more diverse audience, catering to the needs of international members.
By utilizing Voicepan to convert your videos into written content, you can optimize the value and reach of your video assets. This approach enhances accessibility, improves SEO, and provides valuable insights for content optimization.
7. Brand 24
Brand24 is a social listening tool that greatly amplifies community engagement by closely monitoring conversations and trends across multiple social media platforms.
The tool allows you to effortlessly track and analyze all mentions of your association across the internet, gaining valuable insights into discussions, sentiments, and perceptions surrounding your organization.
As a result, you can:
- Stay on top of conversations and promptly address any inquiries or concerns raised by your community members.
- Actively participate in ongoing discussions, actively engaging and building connections with your community.
- Identify any issues or misconceptions surrounding your association and take immediate action to resolve them, ensuring a positive community experience.
Furthermore, Brand24 offers sentiment analysis capabilities, enabling you to gauge the overall sentiment—positive, neutral, or negative—of discussions related to your association.
This valuable insight empowers you to manage your online reputation effectively and shape your communication strategy accordingly.
8. AdCreative
AdCreative can be your go-to solution for creating tailored ads for your community. The AI platform simply asks for your intended audience and the advertising platform to swiftly generate:
- Conversion-oriented ad creatives that align with your brand's identity.
- Highly personalized text and headlines for the ads.
- Engaging posts for all your social media platforms.
AdCreative.ai also has the capability to identify your top-performing ads and train its AI to bring you even more personalized results.
9. DialogFeed
Moderating and managing community groups is essential to create a thriving space for your members. There are several AI tools that can help you automate this process.
DialogFeed is one such tool that employs machine learning algorithms to automatically identify and eliminate spam, inappropriate content, and abusive behavior within your community. It analyzes user-generated content, such as comments and posts, to swiftly detect and remove any material that violates community guidelines.
In addition to keyword blacklisting and media filtering, it automatically detects unsafe images and removed them from your feed. With this proactive approach, your community moderators can focus on curating high-quality content and engaging with community members.
10. Google Assistant
If you want to give your members a smooth community experience, consider integrating Google Assistant into your association's website or platform.
It allows your members to conveniently ask questions and retrieve information using voice commands, providing a hands-free way to access crucial details and receive assistance.
It can also help you with:
- Sending voice-based reminders or notifications to community members regarding upcoming events and meetings.
- Implementing a voice-enabled Q&A system for instant responses to inquiries.
- Organizing interactive contests or quizzes through voice interactions.
Remember to prioritize the security and privacy of any data or personal information collected through Google Assistant, ensuring compliance with relevant privacy regulations.
Best Practices for Implementing AI in Your Community Strategy
While AI tools offer tremendous potential for boosting community engagement, it's essential to implement them thoughtfully and effectively. Here are some best practices to consider:
- Start small and scale gradually: Begin by implementing one or two AI tools and assess their impact before expanding.
- Prioritize data privacy and security: Ensure that any AI tool you use complies with data protection regulations and your association's privacy policies.
- Maintain a human touch: Use AI to augment human efforts, not replace them entirely. Members still value personal interactions.
- Regularly review and refine: Continuously monitor the performance of your AI tools and adjust your strategy based on results and member feedback.
- Educate your team: Provide training to your staff on how to effectively use and manage AI tools for community engagement.
- Be transparent: Inform your members about how you're using AI to enhance their experience and the benefits it brings.
By following these best practices, you can harness the power of AI to create a more engaging, responsive, and thriving community for your association.
AI + Cloud-Based Platform: A Seamless Community Experience for Your Members!
Harnessing the capabilities of AI and cloud-based platforms empowers you to establish a vibrant and flourishing community for your members.
Glue Up serves as a comprehensive community engagement platform, offering streamlined event and membership management. The platform facilitates seamless application processes, event planning and execution, email marketing, and data-driven insights, enabling associations to foster strong connections with their communities.
Moreover, Glue Up provides a custom-built community exclusively designed for your members, ensuring a secure environment where they can freely express themselves without concerns about data or security breaches. Its advanced features like speed networking, 1-on-1 chat, and business card sharing foster long-lasting relationships among members.
Are you interested in exploring the capabilities of this platform? Get a demo today and embark on the journey of building a thriving community for your association!
