Preparing for the Future: How Membership Products Adapt to Your Association’s Evolving Needs

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Preparing for the Future: How Membership Products Adapt to Your Association’s Evolving Needs

Content Strategist
6 minutes read
April 04, 2024

As trends and technology continue to evolve, associations must adapt to provide solutions that meet their members' growing demands. While this may sound straightforward, it becomes increasingly challenging as those needs become more complex.

Fortunately, with Glue Up, you can rest assured that your association is well-equipped to handle these challenges. Glue Up consistently introduces innovative features to help associations meet the high demands of their members.

One of the latest features introduced is the Products Catalog, which is designed to accommodate the evolving nature of association operations.

But how exactly can this feature benefit your association? Read on to discover.

Key Takeaways

  • The Products Catalog is a powerful tool that allows you to showcase your offerings, including membership products, events, training, and merchandise.
  • It allows you to personalize offerings tailored to different segments of your membership base, thus enhancing member engagement, sense of community, and long-term member satisfaction.
  • It opens up new revenue streams for your association. Thus you can sell branded merchandise, educational resources, and premium content directly to your members, diversifying income beyond traditional membership dues and event fees.
  • Offering exclusive products or services through the Products Catalog contributes to your members' professional growth and development, solidifying the association's reputation as a key player in the industry.
  • It also provides the flexibility to adapt to your evolving member needs, quickly pivot offerings in response to changing industry trends, and use data insights to identify growth opportunities and allocate resources effectively.

What Is “Products Catalog” All About?

“Products Catalog” is the latest feature introduced in the dynamic library of Glue Up’s comprehensive association management features. It is designed to help you manage and showcase your membership products or offerings.

The tool allows you to:

  • Display your offerings with detailed descriptions, images, and pricing information
  • Organize products into categories and tags for easy navigation and searchability
  • Customize the catalog to align with your association's branding


As Eric Schmidt, CEO and Co-Founder of Glue Up, puts it:

"The Products Catalog is a powerful tool that enables associations to showcase their offerings in a way that is both engaging and intuitive for their members. It's a feature that truly adapts to the unique needs of each organization."

Integrating the Products Catalog with other Glue Up features, such as event management and membership, provides you with a unified platform to manage your operations.

Your members can register for events or trainings or sign up for memberships directly through the product listings, simplifying the process and encouraging engagement.

If you’re looking for more information on the Products Catalog and how to use it, please refer to this article.

How Membership Products Can Support Your Association's Growth Strategy?

There are several key ways that the Glue Up Products Catalog can assist your association in preparing for future needs:

1. Adapting to Your Association’s Evolving Needs

The first and foremost requirement of any growth strategy is to be able to meet the shifting landscapes of the industry.

The Products Catalog feature is specially designed keeping in mind these shifting demands. Thus, it offers numerous benefits that can help you stay ahead of the curve through:
 

  • Personalized offerings tailored to different segments of your membership base.
  • Additional revenue streams by promoting and selling a variety of products or offerings directly to your members.
  • Increase engagement by offering exclusive content, special discounts, and members-only products.

2. Personalizing the Member Experience

Image
personalized offerings

 

We all know that AI and personalization are key association trends that will continue to shape the future. Thus, offering a personalized value experience is important to grow your association.

The Products Catalog feature allows you to tailor your products and services to match the unique interests and preferences of your members by categorizing and customizing your offerings.

This level of personalization not only enhances engagement but also fosters a stronger sense of community and loyalty.

Highlighting the transformative power of the Products Catalog, Eric Schmidt, remarks,

"The Products Catalog empowers associations to create a truly personalized experience for their members. By showcasing relevant products and services, associations can build deeper connections and drive long-term member satisfaction."

3. Diversifying Your Revenue Streams

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revenue streams

 

In addition to enhancing member engagement, the Products Catalog opens up new avenues for revenue generation.

With built-in digital sales capabilities in the AMS, you can easily sell branded merchandise, educational resources, and premium content, diversifying your income beyond traditional membership dues and event fees.

According to the ASAE Foundation’s Association Operating Ratio Report, 15th Edition, membership dues have been making an increasingly lower percentage of the association's overall revenue. An average of 45.4 percent of trade association revenue flows from membership dues, while professional associations report an average of just 30 percent. (Source: ASAE)

Thus, by leveraging the Products Catalog, your association can tap into these additional revenue streams, ensuring financial stability and long-term success.

4. Fostering Community and Professional Development

Exclusive products or services offered through the Products Catalog can foster a sense of community among your members.

Items that members can use or display in their professional settings promote a sense of belonging and pride in the association. This shared identity strengthens the bonds within the membership, creating a more cohesive and engaged community.

If you’re an association that focuses on professional development, the Products Catalog provides an ideal platform to offer courses, certifications, or educational materials.

You can directly contribute to their members' professional growth by providing these resources as part of their product offerings.

As a result, your association is not only well-positioned in the industry to attract and retain new members but also solidifies your reputation as a key player.

5. Convenience and Value

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convenience

 

The Product Catalog provides a centralized place for your members to access relevant products and services, simplifying the process of finding what they need when they need it.

This convenience adds value to the membership experience, demonstrating your commitment to providing comprehensive support.

Preparing for the Future

As you look to the future, the Products Catalog represents a powerful tool to adapt to evolving needs and preferences:

  • Stay ahead of the curve by offering innovative products and services that keep members engaged.
  • Quickly pivot your offerings in response to changing industry trends or member demands.
  • Use data insights to identify growth opportunities, develop new offerings, and allocate resources effectively.

All-in-all, Glue Up's Products Catalog is revolutionary for your association, empowering you to adapt to evolving needs and prepare for the future.

It enables you to manage and showcase your products or services, allowing you to improve member engagement, open up new revenue streams, and gain valuable data insights.

If you’re looking forward to embracing this innovative technology and positioning your association for long-term success, feel free to get a demo here and learn more about the product catalog. Take advantage of this new feature to unlock the potential of your association and prepare yourself for the future.

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