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EventBank, Leader in Community Engagement Solutions, Announces Rebrand to Glue Up

Danica MendozaGlobal Event Marketing Manager

Danica Mendoza,

Global Event Marketing Manager

Aug 24, 2020

Tysons, Virginia - Today, we're excited to announce that we're launching our new company name and logo, Glue Up.

In 2013, EventBank started with the idea that one day, it could help to connect businesses globally to increase their economic opportunities through the use of technology. After seven years of working on cloud software solutions for event organizers, marketing departments, associations and chambers of commerce around the world, EventBank has grown to offer so much more than our original tool for events.

Technology has changed how businesses and people interact and get their information. Many organizations have been left behind in the digital economy and therefore are experiencing challenges to retain their customers and members. Our engagement management CRM software is able to reverse that trend and ensure organizations stay on top of technology trends that are shaping our world today and tomorrow.

"Professional communities have entered a new era that requires rethinking tools of the past. Now more than ever, people are craving connection and brands that create meaningful relationships and experiences will flourish during good times, but most importantly, stay resilient in tougher times."

The New Name


Our business has undergone a significant transformation in the past few years. Our new name, Glue Up, represents the strength of our solutions, our growth, and our commitment to bring communities and engagement to the center of attention, making clients’ success our mission. Glue Up aims to revolutionize relationships, deliver long-term business value, and make modern engagement more purposeful.

The New Website

Our new website, glueup.com is consistent with the new and improved brand direction. You’ll find more information about our products and features, industries we cater and more valuable resources.

2020 and Beyond

We have many exciting new features and platform improvements planned for the future, and we’re thrilled to continue to share all of our ongoing efforts as we continue on our new Glue Up journey.

Get excited… because only great things are coming to Glue Up, starting with a promise for better engagement for every community.

What’s Next?

You will continue to receive communications, resources, and event invitations as we continue to roll out Glue Up’s new identity. In the meantime, check out our new website and keep an eye out for exciting things to come.



Eric L. Schmidt CEO & Co-Founder, Glue Up

About Glue Up

Formerly EventBank, Glue Up is the leading provider of the cloud solutions that provide associations, event organizers, Chambers of Commerce, agencies, marketers, businesses, and NGOs with a full suite of tools designed to streamline operations, modernize processes, and eliminate engagement challenges.

Glue Up’s innovative all-in-one CRM platform helps you build and grow your community through events, memberships & other digital tools. Glue Up is currently present in 50+ countries around the world with customers ranging from local Chambers of Commerce like Queens Chamber of Commerce or Tempe Chamber of Commerce to international Chambers like American Chamber of Commerce in Poland or Hong Kong, Associations, through to community organizations and Fortune 500 customers like KPMG and Moody’s.

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A Best-In-Class Solution

We are very pleased with the simplicity of the system. We rarely spend time training staff as most users simply “get it". It’s simple and fast out-of-the-box solution. We now have 4 client accounts running on Glue Up software.

Marcel Ewals, Director, Community Development, MCI Group
Glue Up helps you manage your memberships more efficiently

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