A company sends important announcements or targeted messages to its contact list to share important information with external stakeholders like prospects, customers, or clients. However, the process isn't as simple as typing in an email address or dialing a phone number. This is where email broadcast comes in.
The goal of broadcast messaging is to communicate and reach people as quickly as possible. It's a great way for an organization to stay relevant while keeping the audience updated on what's happening.
If you are planning to send a broadcast email and are interested to learn about its types, ways to send one, and which platform to use, you've come to the right place. In this article, we will guide you through the process, which can also help boost your credibility and improve click-through rates.
- What Is a Broadcast Email?
- Difference Between an Email Broadcast and an Email Autoresponder
- 4 Types of Broadcast Emails
- Email Broadcasting Tips to Increase Your Open Rate
- 15 Email Broadcast Campaign Examples to Inspire You
- What is the Best Tool for Email Broadcasting?
What Is a Broadcast Email
A broadcast email contains an announcement or a message that organizations usually send to a large group of people at once. A sender can select the recipients from the contact list who will then receive a standard message instantly. Compared to a text message or a chat, recipients can’t reply to it most of the time.
Difference Between an Email Broadcast and an Email Autoresponder
An email broadcast is an email campaign that you send to a chosen group of customers or subscribers. It’s a great way of sending announcements in one email to update everyone on the contact list.
On the other hand, an email autoresponder is an automated email sent out after setting up trigger emails. For instance, your autoresponders can send messages that alert readers on:
- Membership renewals
- Account reactivation
- New product updates
- Abandoned cart
4 Types of Broadcast Emails
When sending out a one-time email drip campaign, you can choose from any of the following to make your business stand out:
A newsletter is a tool used to send information and communicate with the audience, leading to their inboxes. If your organization has a website or blog page, it’s ideal to build and send one when promoting a product, event, or article.
It’s also effective in reaching a global market. It serves the purpose of maintaining a regular large group of contacts, encouraging clicks to your website, increasing site visitors, or distributing relevant content to the target market.
Winning Company Culture
Company culture refers to the collection of attitudes and behaviors within an organization that guides employees in their everyday interactions. It is evident in the way people communicate with one another, the values they live by, and the projects they prioritize.
A positive work environment is a breeding ground for meaningful relationships and continuous support. Mentioning a reasonable company turnover rate in the newsletter is a strong indicator of a healthy culture. Simply put, share stories of satisfied and engaged employees who enjoy continued professional growth and career development opportunities.
According to Glassdoor’s Mission & Culture Survey, 77% of workers evaluate company culture first before sending their applications. For this reason, you could even encourage talented and highly skilled workers to join your company.
Customer of the Month
People want to be recognized to feel good about themselves and being in the spotlight can be a memorable experience. Celebrating meaningful relationships built through the years with a “customer of the month” feature in a newsletter is a fantastic way to spread positivity and maintain connections.
However, there’s more involved than simply snapping a photo. You have to determine how you will get the shot.
For example, if you’re a restaurant owner, you could take pictures of diners enjoying themselves with the meals.
On the other hand, you may want to run a photo contest when choosing the customer of the month for your e-commerce business. This can encourage featured customers to share the recognition with others, increasing your organization’s exposure.
Employee of the Month Program
An employee of the month award should be a part of a wider recognition and reward program in an organization that seeks to promote the best results at all times. If you award employees in this way, numerous benefits will follow.
Surveys suggest recognition and awards are more motivating than other incentives. At least 67% of employees say praise and commendation from managers inspire them more than cash or perks.
Therefore, setting up an Employee of the Month Program is vital for organizational success, enabling employees to get the proper recognition for their efforts. When doing this, decide what employees will receive as a reward first–either a public recognition or a cash reward.
Additionally, preparing a write-up that talks about employee tenure, team member role, and all other positive contributions to the organization will be a great initiative.
Industry news articles related to organizational performance, economic development, corporate relocation, and product update information worldwide are beneficial to the subscribers.
Reading them can be a great start to the day as they obtain brief knowledge of the actual happenings worldwide. For this reason, be a handy source of ideas and information on various topics and industries.
Improvement on Products or Services
It is essential to make meaningful changes to products and services continuously. This can retain customers or even attract new ones, especially when they see that the benefits have increased. Product development news can also shed light on a company’s current status and how it uses innovation to grow in the industry.
Upcoming Company Events
Stay connected with the audience and continue to provide excellent service. If you have a full calendar of events, refer to it and check workshops, webinars, and conferences, you’ll be launching soon. This lets you communicate your brand value in an authentic and engaging manner by encouraging them to join and participate.
Do you want to build an event page and promote it in a few clicks? Book a demo of Glue Up's Event Management Software now and automate your event process for successful execution.
2. New Product Releases and Important updates
As a growing company, you need to plan a product launch and organize a series of events to make its grand release to the target audience. Since it generates attention for your company, you need to develop great content for people to read about your new product and learn about your organization.
A product launch can be an effort to debut a new product or its upgraded version in the market. It’s a great marketing strategy that can attract a large audience and increase product sales in a short period from its very first day in the market.
A digest is a short type of broadcast email that’s easy to read. It’s a collection of resources covering a particular area similar to a newsletter format but with a different content structure.
You can opt to send a digest every day or every week. The topic may be about technology, finance, health, among others. Also, you can include news articles, blogs, surveys, and videos in the release.
4. Sales and Promotions
A sales promotion can boost sales, acquire new customers, and get new business leads. It’s a short-term initiative in marketing that creates a sense of urgency to get more leads.
When planning to launch a sales promotion, it is essential to consider the promotion cost, consistency with brand image, and impact on customers in the long run. Popular sales promotions are discounted products, free shipping, flash sale, loyalty points, and many more.
Email Broadcasting Tips to Increase Your Open Rate
1. Personalize Each Email Broadcast Campaign
If you want to increase your open rates, creating relevant and individualized content for subscribers is the best way to go.
Another way to make use of subscriber profiles is to give them a personal shout-out or to personalize images or product offers.
2. Segment the Audience
It is essential to divide the audience into segments through segmentation. You can do this by knowing what they have in common, like age, gender, location, interests, and behavior, which can help you create more suitable offers, products, and ads.
In addition, you can provide personalized treatment to the audience through segmentation while building meaningful relationships with them.
Check out these steps if you want to know how to segment the audience:
Step 1: Define the customer personas you seek to target.
Step 2: List down criteria that differentiate these personas.
Step 3: Evaluate customer data. If you need more information, Get customer feedback through surveys or questionnaires.
Step 4: Make sure that the customer data used as segmentation criteria is available before sending messages from the platform.
Step 5: Choose criteria before segmenting the audience.
3. Keep Emails Short and Simple
Keeping emails short, simple, and to the point allows you to communicate your message better and increases your chances of receiving a timely reply.
Avoid using too many filler words and phrases that interfere with effective communication. It’s tempting to include all the information in an email but some may no longer be relevant. And to help you summarize it, using bullet points can be helpful.
4. Best Time to Send Broadcast Emails
Studies show that Tuesday is the best day for sending emails. In line with this, the highest email open rates happen on Tuesdays, which allows you to get increased click-through rates and higher site traffic.
If you will be sending two emails, distribute the first one on a Tuesday and then the following email on a Thursday, which is considered the second-highest open rate.
Make sure to not overwhelm your subscribers with a lot of information by sending them emails two days in a row.
5. Add a Concise and Compelling Call to Action
A call to action (CTA) is a critical element of your email that serves as a signpost to guide users on what to do next. Without a clear and compelling CTA, the user may not know how to purchase a product or sign up for a newsletter.
You can add a CTA at the bottom of the post asking them to go to your blog page for more articles or to sign-up for a monthly email newsletter.
Some good call to action examples that can provoke an immediate response: sign up, subscribe, try for free, get started, and many more.
6. Maintain Consistent Messaging
Keep in mind that it’s essential to build more trust, motivating prospects to use your products and services.
For this to happen with your subscribers, a consistent voice in all your newsletters boosts your credibility. It can also help readers remember and recognize you quickly if the tone in communications is consistent–may it be formal, friendly, or encouraging.
12 Email Broadcast Campaign Examples to Inspire You
An informative email template like Yellowstone’s lets you connect and communicate better with your audience by including all the necessary information they need to know. This template is effective because readers are kept up-to-date on news, industry articles, new projects, job opportunities, and more.
2. Search Engine Journal
Search Engine Journal’s email states that it offers multiple subscriptions for a single user. With relevant and valuable content, their main focus is on SEO. However, they also include topics like marketing, business, etc.
OptiMonk shares an exciting news to the readers by talking about the biggest product enhancement they just did, which covered admin interface, website, and other features.
The promotional email of MonsterInsights encourages qualified customers to take action right away. It highlights the 60% discount they can get when they opt to upgrade to MonsterInsights Pro. However, the promo will end the next day.
6. La Public Library
The LA Public Library informs subscribers about the reading activities they’ve launched during spring, including virtual librarian storytimes that may appeal to many.
Turo's broadcast email tells the readers that they created unique Zoom backgrounds for them. It encourages them to download a clutter-free background that can spark a personality.
Gap’s “Mystery Deals” creates curiosity by not revealing yet what they have in store for them. This provides a glimpse of brand value to them, which can lead to excitement and anticipation.
Nike creates a seasonal email just in time for summer. It has a simple design and straightforward copy that says: summer-ready gears are on their way.
Threadless uses striking imagery that catches one’s attention right away, which prompts users to shop now. It also increases excitement, saying that there are 25 new designs that will be out.
This email from Copyblogger uses different content strategies to get readers’ attention. It starts with an informative introduction and further drills it down to other facts that support the “ethical marketing” topic.
Readers often encounter call-to-action buttons that state “Read More” and “Click Here”. This email from Trello uses creative and action-driven copy that’s unique and relevant like “Knock Out Decisions” and “Go Undercover”.
What is the Best Tool for Email Broadcasting?
An email broadcasting tool lets you deliver emails fast when compared to a traditional approach. One of the most obvious advantages of it is its lower cost compared to mainstream marketing channels.
Glue Up’s email marketing solution lets you personalize communications in your organization with branded email campaigns, newsletters, and event invitations with ease. Whether you’re welcoming new members or promoting new products, you can customize an email campaign template that looks great in just a few clicks.
Do you want to create, send and analyze broadcasting emails quickly? Look no further and book a demo of Glue Up’s Email Marketing Software.