A case study that discusses FKCCI's membership growth with Glue Up and how it adopted new engagement techniques, leveraged best-in-class marketing tools, and automated renewal process.
This success story is a result of feedback and data retrieved from the Federation of Karnataka Chambers of Commerce & Industry (FKCCI).
Seeking to expand their membership network, automate their management & engagement, and introduce integrated email marketing tools to their staff, FKCCI selected Glue Up as their solution of choice. It's been one year since Glue Up has been providing solutions and support to FKCCI and there's been some interesting feedback and data that's been collected since then.
After one tremendous year with Glue Up, FKCCI has had some incredible leaps in the growth of its membership network, ease of management, and promotional success. Here are some great takeaways:
Two months after board and governance elections at FKCCI, full use of the Glue Up platform began as part of an ongoing campaign by the new leadership to increase membership and expand its network. According to FKCCI, before signing with Glue Up, it's membership growth was around 300 members over the course of a year. After leveraging Glue Up's all-in-one solution and combining the best of CRM, Marketing and Event Management practices, FKCCI more than doubled their growth and added on 700 new members since signing on.
The FKCCI website was integrated with Glue Up's web widgets, event pages, and other tools. FKCCI now reports 5 applications every week and membership staff receives form-filled applications and scanned documents online making it more sustainable for the organization, and easier to follow up digitally. This again has helped the increase in membership.
FKCCI also reports to have close to 300 non-members who are have created Glue Up accounts and registered so that they can be engaged with FKCCI. This is a new medium of engagement for FKCCI and they expect this number will grow into the next year.
It's been easy for FKCCI to send out targeted event invites, notifications and regular campaigns to both members and non-members. They make it a note that the smart lists are a great feature in helping segment their audience in order to target the content to the right people. The most important benefit is the ability to automatically generate an event invitation email campaign from prior data in FKCCI's event web pages. This means they can now create invitation emails in mere seconds. In regular marketing email campaigns, they can also drag and drop event details from the tool with pre-populated event info as well.
Finance tracking has been much easier now that Glue Up automatic renewal notices get sent out to all members. This also means payment can be done through the payment gateway which will help their finance team by making it so simple that a mere export reports an entire business cycle for FKCCI. The payment gateway also leaves more avenues for purchasing options in the future should FKCCI opt to expand their payment options for members and event registrations.
After opting for Glue Up and transforming their business to become more digital, FKCCI has effectively increased their membership rate by more than half, adopted new engagement techniques, leveraged best-in-class marketing tools, and automated their renewal process. It's with these incredible gains that FKCCI has achieved that has led them to renew their contract with Glue Up in 2019.
FKCCI President Shri Sudhakar S Shetty reports that the increase in membership registrations is in part due to the E-mail campaigns and that digital registration forms are being easily accessed online.
Founded on May 8th, 1916, the Federation of Karnataka Chambers of Commerce & Industry has had a distinguished array of businessmen and industrialists at the helm of FKCCI, establishing it as an apex organization for Industry, Trade & Service sectors in Karnataka. Since its inception, the Chamber has sought to promote the national interest by way of both public and private sector led, economic growth and has played a catalytic role in policy making at the State and Central level. FKCCI today has a membership drawn from all sectors of Industry, Trade & Services.
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