Discover how AmCham Singapore revamped its technology and improved member experience with Glue Up.
The American Chamber of Commerce in Singapore (AmCham Singapore) is a leading business association in Singapore and Southeast Asia. Established in 1973, the organization represents over 500 companies with more than 4,000 members. Their membership includes American companies and Singaporean and third-country companies with significant U.S. business interests. It has nearly 14 dedicated committees and organizes 200 events every year.
Being the primary advocate of the business associations in the region, AmCham creates value for its members by providing advocacy and business connections. They provide members with insights into the local, regional, and global operating environment, empowering them to make informed business decisions.
Being a business-progressive association, AmCham's core mission is to facilitate its members with the most relevant business insights and connections. They keep their members updated through events, newsletters, and email engagements, which requires a robust CRM to synchronize all their data.
Before Glue Up, the organization was using multiple systems for posting its events, storing its member database, and engaging with its members. Their CRM was NetSuite by Oracle which was very modular. Finally, in 2020, the team decided to consolidate their tech into one software.
After recommendations from other regional Chambers of Commerce, they compared different solutions and found out that Glue Up was exactly what they were looking for.
“Glue Up fitted the exact description of what we need as a chamber which is member tracking, engagement, hosting of our events, and tracking event attendees. We also needed software for sending out our newsletters, e-mail campaigns, and e-mail invites which Glue Up is capable of handling very well.”
Trevin Raj, Head of Information Technology at AmCham Singapore
AmCham Singapore's core mission is to enhance the professional capabilities of its corporate members by keeping them updated with the latest global business insights. With Glue Up’s powerful CRM, the organization is able to achieve this goal by providing its members with a dynamic user experience.
By using Glue Up’s website integration, the team to easily create and post events that display immediately after being published. This allows their members to access the relevant market information in real time.
As a whole, the effortless user interface coupled with a seamless member database system has improved the overall experience for members as Trevin Raj mentions:
“Glue Up is very simple and easy to use. Its UI and UX are interactive not only for our team but also for our members because they can easily navigate through their own member profiles.”
AmCham Singapore is dedicated to empowering business associations in Southeast Asia. by providing them with real-time business insights and connections. With Glue Up’s all-in-one membership management software, the organization is providing its corporate memberships with real-time business insights and connections.
If you’d like to learn how Glue Up can optimize member experience in your organization, connect with us here. Stick with Glue Up to increase retention and grow your memberships.
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