Creating interactive content that actively engages the audience is essential in today’s competitive and crowded market. With the constant battle to produce high-quality content when growing a business and building an audience, you need to find the best ways to drive customer satisfaction through engagement.
Do you want to attract readers’ attention and boost their engagement? Look no further. In this article, we will provide 31 interactive posts for Facebook ideas that you can use to delight your audience and increase click-through rates.
Customer feedback is a good source of product innovation and ideas. Whether you’re finding ways on how to get new clients, how to retain them, or how to add more value to your products, you need to ask them directly for insights. You can ask some customer questions to improve customer service, learn about your competitors, or showcase your strengths.
Here are some examples:
Product photos are designed to help potential customers imagine what they will be getting from your brand. If you own an e-commerce store, we recommend that you post product-only photos. Also, remember that producing high-quality photos that showcase a product from different angles is essential when highlighting its features.
On the other hand, lifestyle or contextualized product photos display your products in action by featuring them alongside complementary subjects. You can opt for action shots to show how they look when used. Capturing a thing or a person in motion brings more creativity than product-only shots and are ideal for posting on social media, blog posts, or email.
Trending topics are popular subjects people enjoy talking about. Different ideas are often discussed on social media platforms. For this reason, they're a great way to increase your reach and engagement because there's a high chance that these discussions will appear on news feeds.
Look for trending topics on Facebook and Twitter to get ideas on starting a great conversation and attracting your audience. Keep in mind that they should be relevant to your business. People will have a way to comment and share it with their friends if it's relatable, fresh, and interesting content.
People want to build personal and professional connections, but not with brands. And for you to humanize your brand and gain their trust, you need to post behind-the-scenes content. While you may have competitors that offer the same services as you do, you are what makes your brand unique. Some types of behind-the-scenes content can be personal, progress, or team-building.
Compelling stories can evoke emotions and engage the audience. Sharing one that highlights your authenticity as a brand can help you fully connect to others.
For example, you can begin by sharing the inspiring origin of your start-up company. Discuss the challenges a business owner may encounter along the way and what are the ways to overcome them. Additionally, you can inspire others by telling them how you’ve successfully pivoted a business to find success.
Digital audiences prefer to watch videos because they strike a deep connection to them. A marketing agency said users consume at least 100 million hours of video on Facebook.
Different types of videos can engage the audience, and adding them to your social media marketing is always a good move. They can be live videos, tutorial videos, informational videos, behind-the-scenes videos, or user-generated videos.
If your company website has a blog, you can refer to the content ideas you worked on in the past and create video content out of them.
Branded graphics that align with your business is essential for your brand identity to be recognized in the industry. Branded images that adhere to your brand guidelines should contain a company logo to make them more credible.
When producing various types of posts on Facebook, prepare a suite of templates that match your content to leave a lasting impression on the audience. This includes templates for industry advice and tips, announcement, promotions, motivational quotes, and other branded graphics that support your business.
Infographics are visuals that can help people digest the presented information. Keep them simple to make sure that they are easily understood by many, especially by your target audience.
When posting one, include interesting captions that communicate what is being said in the image for the audience to grasp your idea quickly. Share your own informational charts and graphs on Facebook to educate your audience on industry tips or trends.
Give personality to your brand for it to become more exciting and appealing to many. You can gain an edge over the competition if you create one that positively resonates with the target market.
Personality traits such as trustworthy and desirable can help build customer confidence. Use them to enable your brand to connect with consumers on a deeper level. Adding a personal touch and making an emotional connection with customers can strengthen your brand and establish credibility in the market.
Blogging lets you write about company information and share opinions on specific topics. Posting timely news articles helps you build business credibility and drive traffic to your company website.
Keep the audience in mind when writing blog posts. Allow it to become a place where the audience can share their interests, comment on market trends, or get educated on a particular topic. And if you seek to write content for social media, your blog can serve as a repository of content.
Sharing industry tips is a great way to increase engagement while providing information in line with the shifts in the economy, marketing trends, competitors, etc.
Industry tips are essential for the readers when trying to assess or understand the market. When giving them, focus on the different dynamics to help them better understand what’s going on in the industry. Real-world experience and expertise can be essential in producing well-thought-out blog articles, how-to guides, or industry news that keep them updated and help them navigate the road to success.
Host a contest or offer giveaways to increase brand awareness, boost engagement, and expand your reach. They are a great way to start a conversation with your followers and create a buzz among them.
Another way to drive engagement is to ask individuals to participate in online challenges. When doing this, you need to have a call to action—asking them to like, comment, or share a post, in exchange for something you can do for them.
Adding a voting component to your contest can encourage participants to share their entries with friends and family when asking for support. Through a “vote contest,” you can ask for their thoughts about their favorite products. This can encourage comments or more participants within their circle if they share them on their timeline.
After this, offer exciting rewards like discounts, a giveaway, incentives, or freebies to motivate the audience to participate in your engaging interactive posts. If you’re thinking of giving away tote bags or ballpoint pens, include your custom logo on the items to develop brand recognition.
Creating polls offers an interactive experience for all through questions and response options. You can generate engagement when the audience responds actively or spark discussion about different topics.
To turn it into a fun, interactive post, you can host live polls or Q&A sessions, but make sure to welcome open responses. This allows you to listen to your audience and enable them to contribute ideas as well.
Glue Up’s Surveys Solution lets you create surveys, quizzes, and polls for the audience to gather and analyze their opinions and preferences with ease.
Set up a guessing game and offer an award to the person who gets to answer a question correctly. You can take a photo of some of your products and ask customers how many of them they see. Another option is to design a graphic with a bunch of products and have the audience guess which one your CEO picked for himself.
Fill-in-the-blank questions are necessary to give your business its best shot while boosting interaction among the audience. To be incredibly successful in driving comments, create a fill-in-the-blank question about the industry or products you offer, random topics, or holidays. All they have to do is write the first thing that pops into their heads.
Here are some examples:
Funny videos have become extremely popular because people worldwide are always looking for ways to keep themselves happy and entertained despite their hectic schedules. Also, several health benefits are associated with watching funny video clips online like strengthened relationships, enhanced teamwork, reduced stress and anxiety, among others.
To create funny videos that can make the audience laugh, use multiple cameras to add visual interest and capture all angles of the performance and humor. As you tell your funny stories or deliver a punchline, be sure to get the reactions of the person providing the story and the audience to connect effectively with them.
According to clinical psychologist Dr. Abigeal San, TV that makes people cry is absolutely good because shedding tears is cathartic and stress-reducing.
Consumers want a good cry once in a while. They like to share tear-jerking photos and videos that moved them. By showing an empathetic response, crying can be a good thing for a brand to encourage others to care or emote.
Inspirational quotes can touch off an immediate social reaction. If they resonate with people, they can help get creative juices or critical thinking flowing. For example, a motivational quote can offer a quick and timely burst of wisdom to get one’s focus back on any day or occasion.
Quotery is a thought-provoking web app you can visit to get some post ideas and inspiration. It encourages users to explore, collect, and share their favorite quotes on different topics like life, happiness, dreams, innovation, technology, among others.
In terms of popularity, you can never go wrong with a selfie post related to your business. It’s a great way to connect your brand with the audience while personalizing it. Your fans will surely engage and react strongly to this type of post.
Did you invite or meet renowned thought leaders during an industry event? Snap a quick and fun selfie to boost awareness of your brand and social status. Be sure to include the names of these well-known personalities and tag their profiles so photos will appear in many places and gain more interaction.
Posting viral photos on the Internet is a great way to generate significant amounts of brand awareness and traffic to your website. This type of content can be memes or funny quotes.
Find a viral photo that is relevant to your industry and repost it to boost engagement. If you want to explore and discover the latest topics, be sure to visit Google Trends. You only have to type in the topic you’re interested to discuss and the website will analyze top search queries to generate some ideas.
If you support a charity or you’ve been actively giving back to the community, be open to sharing about your heartwarming experience. Talk about the importance of the cause to your life and how contributing to the community has positively changed your well-being.
Inspiring stories like this can educate and inspire others to take action. They help them understand, remember, and accept new insights. Furthermore, they can get their attention and engage their curiosity, emotions, and imagination.
Show your prospects that you put customers first by highlighting their achievements on Facebook. Social media posts on case studies or testimonials can help you champion customers by having these stories revolve around their story and turning them into heroes.
When you value customer feedback, you spend less time talking about how great your product is and more time talking about how successful people or organizations have become after using them.
Pricing should support the value of the benefits that your business offers. When pricing products, consider the following:
Asking the audience for suggestions can benefit your company by providing data that shape how you serve or attract new ones. Suggestions allow you to improve products or services and sustain engagement, especially when you ask your customers about their motivation in choosing your brand.
Brands can become more successful if they put the voice of the customer at the heart of their business. Incorporating consumer feedback requires a lot of effort and it starts with your ability to better listen to your customers or fans.
People crave knowledge and they can either seek to learn about business or improve on a particular aspect of it. Business books are great, especially for those who are looking to start a blog, advance their career, learn new skills, or develop business ideas.
If you want the audience to level up their game, compile a list of influential business and leadership books specifically for freelancers, entrepreneurs, creatives, and professionals.
Showing real people behind a brand builds trust with potential customers. Physically seeing that there is a team behind everything is impactful in itself.
On your company website, post photos of employees on various pages like About Us and Careers. Share albums on your company Facebook page—from events, outings, or even just everyday moments in the office. Also, be sure to create a hashtag where you post about day-to-day team collaboration.
Quizzes can entertain your fans, educate customers, and collect data from your target audience. What’s more, an effective one can even generate leads or engage your audience. You can create an FB post on various quizzes, such as personality, educational, informational, and product recommender.
A sweepstake is a game of luck whereby you randomly select your winners. When doing this contest, assign a random number to each entry and group them. You need to set its duration, and 25 days is ideal for its promotion. After this, you can prepare prizes that could be the products you offer or anything that could fulfill your target audience’s needs.
Images, text, and videos get more engagement than any other type of post on Facebook. It’s ideal to post short ones or to create less than 50 characters than lengthy content. Add call-to-action phrases and links in your posts to keep everyone engaged with your brand and get more conversions.
Sharing irresistibly appealing images on Facebook is essential, but don’t miss out on the basic details. Good quality images should match your brand and evoke a rush of emotions to increase social media engagement posts.
There’s nothing more captivating to the audience than showing hilarious images that can make them laugh and they can easily share with friends.
Memes are now part of the online experience because people find humor in things they see as odd, strange, or contradictory.
To create an effective meme, select the right image to use that can either be a product you offer or a spin on a popular meme. Align it with your branding and make it clever, witty, or funny for it to go viral.
GIFs are now one of the best options you can use to tell your brand story for their easily digestible content. You can convey right away the emotion and message you want to get across for just a few seconds. A survey revealed that nearly two-thirds of millennials said GIFs communicated their thoughts and feelings more effectively than words.
To generate organic engagement and make your marketing stand out, you can post branded GIFs in comments and replies, add them as short videos on the newsfeed, or use them as a post image on Facebook Groups.
If you want to explore, discover, and share GIFs, be sure to check out GIPHY’s content library that offers more than 10 billion GIFs.
Another surefire way to stand out from your competitors is to provide customers with easy-to-use, insightful tips with images. Offering consistent and relevant ones will leave the audience no room to complain about your products and may even encourage them to stay for more information.
When creating a well-crafted image with tips, you need to plan its design first and think of the items you would like to explain briefly. After this, write a compelling title, use a grid design, and plan the design layout.
Image quotes are one of the most pinned or saved images because they are easy to read and process. They contain concise nuggets of inspiration, humor, or wisdom that can resonate with the audience. To make it shareable, come up with an image quote combination that’s visually striking.
Canva lets you design a fun and creative text using a customized quote poster that’s free to share and print.
The audience is always curious about what's happening behind the scenes. Give an office tour or show your company core values through team images that display positive teamwork and collaboration.
Infographics are perfect for compiling information in an easy-to-follow format, whether statistics, numbers, or figures. They are the best way to help people understand data in a compelling manner. They manage to show insights people are looking for, which can make a visual representation even more valuable.
Text conveys a set of meanings or information to people through words. It engages the readers, improves customer service, promotes services, and encourages the audience to take action.
Questions are necessary to understand the target audience and their preferences better. When you start collecting niche social media questions, you can relate to others more and even motivate them to take action. When readers see a question, they will instinctively look or give answers. This is the kind of attention your marketing message needs to consider to promote engagement.
Focus on text quotes that can make people feel better. However, you don’t have to limit your choice of quotes to only those that motivate or inspire others. They can be about industry trends, thought leaders, statistics, humor, blog snippets, customer testimonials, among others.
If you want your audience to engage with your social media posts, you need to produce relevant tips that make lives easier. Write clearly and concisely for others to quickly digest and understand the information at hand. You can write tips from a blog post you have just published.
One example is a Glue Up social media post that we created from our blog post: A Guide to Corporate Event Planning with Checklist & COVID-19 Tips. In the social media image, we included a checklist and some tips to ensure that event planners can run events smoothly and safely.
Do you want to simplify event planning process and maximize efficiency? Book a demo of Glue Up's Event Management Software now. The all-in-one event management solution lets you create event pages, customize registrations forms, and set up online ticketing payment to save on time.
Posting positive customer testimonials can help establish your brand credibility. In fact, according to a research from Nielsen, “92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.”
Customer testimonials on social media can accelerate the purchasing process. Positive feedback that is easily accessible on the web allows prospects to find everything they need to know about your offer. Testimonials should focus on and describe the essential features and benefits of using your products and services.
Videos are a great tool you can use to grab an audience's attention. Video content has to be concise and should capture someone's interest in the first few seconds. Easily digestible snippets of content can hold everyone's attention but short enough to leave them wanting more.
At least 72% of customers said they would rather learn about a product or service through videos instead of text. If you want to produce a customer product testimonial video that converts, make sure to highlight the benefits more than its features. It should mention why the customer needs to choose your product and highlight the results they can expect.
When writing educational content, ensure that the topics are relevant to the audience and can fix their pain points or may support whatever they are looking for. To increase more engagement, add humor to your language and use active voice for a faster-moving narrative.
Facebook Group can host discussions and stream live lectures on various topics, which can either be public or private. The platform is a great tool to make announcements, give assignments, or post questions. When using social media for education, you can email customers with a direct link to the Facebook Group for access.
If you need customer insights on the products and services you offer, getting answers from the audience through questions is a good Facebook Story idea. Add a question sticker to stories where people can submit their answers.
Also, feel free to explore social media and check the most discussed topics at the moment to generate some creative ideas. You can see the top posts from other Facebook pages with Pages to Watch.
Advertising or promotion through social media video marketing increases brand recognition and engagement. According to Adobe, customers exposed to product videos are 1.81X more likely to purchase than non-video viewers.
Creating product videos allows brands to interact with customers and builds their credibility. When producing one, it should highlight how it can solve a specific need or enrich customers' lives and motivate them to do more.
Once customers are familiar with your brand, you can increase your brand reach because your product will most likely be recommended to your audience’s extended network.
A Facebook post has an average life span of 6 hours. At least 75% of the impressions happen in the first 2 hours and 30 minutes. Therefore, posting more than once a day is a good practice to connect with your audience and keep them with you.
Creating highly shareable content is the holy grail of Facebook Marketing, and doing your best to optimize content for shares is the best way to start. Below are some ways to increase your social media reach and engagement.
Hashtags can help categorize posts, increase engagement, and attract readers to a specific niche topic. When you incorporate top and relevant hashtags into your posts, you can successfully deliver the right content to your target audience.
Timing is significant when scheduling your social media posts. It increases your user engagement rate, and by posting at the right time during the day, you can gain more likes, shares, follows, and retweets.
According to a study, the best time to post on Facebook is from 1 p.m. to 3 p.m. during the week and Saturdays. Also, engagement rates are 18% higher on Thursdays and Fridays.
To manage your brand presence on different social media channels with ease, below are some social media management software you can use to post, monitor, and analyze interactions online.
Buffer is a software application designed to manage accounts in social networks. You can use it to schedule posts on Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results on your computer or from your mobile device.
Hootsuite is a social media management platform that you can integrate with your Twitter, Facebook, Instagram, LinkedIn, or YouTube account.
Post Planner is a social media scheduler that can help you boost engagement. With this tool, you can publish the best social media content in your industry with ease.
Tailwind works like a smart marketing assistant that helps automate your social media posts, scheduling, and analytics.
Loomly is a social media management software that’s calendar-based and can help you view and adjust posts as they would appear on different social media platforms.