Social media is a great tool to promote a brand, encourage potential clients to make a decision, and build rapport with an audience. With 3.80 billion social media users worldwide today, it has been an effective channel for communication and social media marketing.
Do you want to leverage your organization’s social media marketing strategy through online videos? If the answer is yes but you're still wondering how to post a YouTube video on Facebook, look no further.
In this article, we will show you the different ways to share a video on Facebook and suggest the best video editing tools for producing quality video content.
Marketers said videos drive more engagement than photos. Video content can grab viewers’ attention, especially if it's engaging enough to deliver the message that resonates with them.
To post a YouTube video on Facebook from a computer:
Another option that you may opt to do is to copy the video's URL and paste it as a Facebook status.
To share a YouTube video from a mobile device, you only need to find the Share icon from your iPhone or Android device.
The YouTube video will now be visible on the Facebook news feed.
A posted YouTube URL to Facebook doesn’t enable users to watch it in their timelines. To avoid them from leaving the social networking site and watching the video on YouTube instead, you need to upload a video to Facebook directly. To do this:
Now that you know how to share a YouTube video on Facebook without the link, follow the next steps. .
YouTube has a built-in interface that allows you to embed a video on a Facebook business page's wall. Once the video has been embedded, you can now share it with your Facebook friends who can play and watch directly from your Facebook business page's wall.
Here’s how to embed YouTube Videos on Facebook Pages:
The YouTube video is now embedded and Facebook followers can watch it from the news feed.
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If you want to set a specific start time for a video, link to the exact part of any YouTube video on a browser.
Viewers can now begin watching the video at the specified time.
Facebook videos performed higher when it comes to audience reach. According to Agorapulse, it’s 86.64% higher compared to YouTube's average reach.
Uploading native videos directly on Facebook also improves user experience. The social media platform shows a full-sized image in the timeline with the autoplay turned on, while it increases the organic reach.
Whether you boost posts and or create video advertising, the native Facebook video will also result in a far lower cost per view than using YouTube channel video links when promoting.
The benefits of uploading the video are obviously greater than posting a YouTube video on Facebook and here’s another reason why.
When a YouTube video is embedded in the social media site, a video link appears with a small preview image that can be unappealing to the audience.
Another downside of it is Facebook doesn’t autoplay YouTube videos and its algorithm gives the video link less reach. This brings us to the conclusion that Facebook videos outperform YouTube video links on Facebook.
A high-quality video creates suspense and curiosity in the audience. To achieve and maintain excellent standards while increasing productivity, we advise you to use some video editing tools before uploading videos. Here are some of the best video editing software:
Kapwing allows users to easily import media and save it automatically in the cloud. All you have to do is to copy and paste the YouTube link to start editing. The video editing tool also has millions of free stock videos to choose from with various types of preset categories.
OpenShot is a free open source software that has a simplified user interface, which makes it an ideal video editing tool for beginners. Its drag-and-drop functionality enables users to add videos, audio, or image files with ease. If you want to add visuals and transitions to videos, a wide array of effects are available like brightness, hue, greyscale, gamma, and chroma.
Veed.io has simple yet powerful tools that can transform videos and shape their visual appeal. With it, you can easily add subtitles, transcribe audio, and more. What’s more, it has a catalog of preset video filters and coloring controls to edit exposure, brightness, saturation, and more.
HitFilm Express animation tools let you create and edit audio and video transitions without complicating the process. Once you’ve added clips to the timeline, you can opt to use its adaptive trimmer to clip out a part of them quickly. Also, it has an unlimited video and audio timeline track for creating a broad overview of a sequence.
Magisto is an online video editing tool that lets you enhance videos by selecting a style, uploading a clip, and inserting audio. It has plenty of music suggestions for use to match different preferences. What’s also great about it is its free plan available for both iOS and Android users.
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