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Facebook Event Photo Size Best Practices for 2021 (With Examples)

Ayesa LubagMarketing Content Specialist

Ayesa Lubag,

Marketing Content Specialist

Jul 01, 2021

Events are important because they foster interpersonal relationships and offer a more intimate experience for members, colleagues, and other professionals while leaving a lasting impression.

Facebook is one of the best tools you can use to create an event, send invites, and promote events.

You can reach a broad audience on the most popular social media platform as its population data consists of 59% of the world’s social networking.

Before you create an event on Facebook, you need a cover image with the correct dimensions that will appear of highest quality possible. If an image is smaller than these dimensions, its size will be automatically stretched and it will appear blurry.

If you want to know and set the right Facebook event photo size, you’ve come to the right place. In this article, we will also show you how to add an image to your Facebook event using the ideal size, elements to consider when choosing a cover image, and some best practices for creating a successful event online.

What Is the Right Facebook Event Photo Size?

facebookeventimagesize

Creating well-designed and attention-grabbing images for Facebook event covers attracts attention and draws potential participants.

However, you need to ensure to follow Facebook’s image guidelines for best results. When done right, you can keep an image’s best quality after uploading one.

Facebook has different requirements for profile pictures, thumbnails, and sponsored posts. And when it comes to Facebook event images, they need to have photo dimensions of 1920 x 1005 pixels.

On the other hand, when you upload a smaller image, Facebook automatically increases its size and tends to sacrifice its quality as it appears low-resolution.

What Is the Use of Facebook Event Photos?

When you're hosting a Facebook event, the cover photo is the first thing that gets the visitors' attention on your event page.

For this reason, one of the most important factors to consider is using an engaging and relevant image for it—a great way to promote an event and encourage the audience to stay and find out more.

According to Facebook, around 700 million Facebook Events users use the feature to market events each month. The technology company also reveals that at least 35 million people view a public event on their platform every day.

Considering the wide audience that you can reach, it's essential to have a visually appealing cover photo that stands out to increase your competitive advantage.

Where Does Your Facebook Event Image Appear?

You can find the Facebook event photo at different locations. It will be automatically scaled to work for all:

  1. Event Pages. You see all the essential information like event details, comments, and updates.
  2. Upcoming Events. Displayed as a thumbnail, you can see the Facebook event photo in your upcoming events. This means you want to choose an image that stands out both as a thumbnail and in full size.
  3. Suggested Events. If you set an event to Public, an event image appears as a thumbnail to users.

Facebook automatically scales down the event image to 470 x 174 before it appears on the News Feed. On the other hand, it will be adjusted to 560 x 208 pixels on Facebook apps.

Therefore, if the uploaded image doesn’t look great, you have to choose a different one that adheres to the recommended image size.

When writing engaging event captions and descriptions, keep in mind that the display on the desktop News Feed is up to 500 characters. In contrast, it will be limited to 110 characters only on mobile.

A maximum of 90 characters is set for right-column ads. Since the character limit requires a few words as possible, the description should be highly appealing no matter how short it may be.

While there are plenty of dimensions to look at with a Facebook event image, you can always resize one to choose the best suited for it.

Remember that the Facebook cover photo is displayed differently on desktop and mobile. For this reason, using a high-quality image that will look amazing at different resolutions and sizes should be highly considered.

Elements to Consider When Creating a Facebook Cover Photo

For a Facebook event image to be aesthetically pleasing and effective, you need to enhance the picture, graphics, and text.

When it comes to images, the most effective way to relay a message is through visuals.

Research says visuals are processed 60,000 times faster than text, which means you can send the message to the audience much more quickly with an actual picture.

Here are some suggestions for event cover images that you can incorporate to communicate ideas, appeal to emotions, and boost conversions:

  1. An image that shows an emotional value your organization believes in
  2. Incorporate an item or any feature that best represents the organization’s personality
  3. Display the perfect event venue that fits specific needs
  4. Highlight the event’s high-profile speakers or thought leaders that will participate

How to Add a Facebook Event Cover Photo?

As the event’s admin or event host, you have the privilege to add a Facebook event cover photo.

An event cover photo’s purpose is to show the audience what to expect, attract attendees, and help them remember the event.

Once you have created an event and entered some details, choose Upload Cover Photo to set a Facebook event image, and then click Create Event to finish the process.

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There’s no way that you can edit the image size. However, you can reposition it in case it doesn’t meet the requirements specification.

Make sure to format the image with the best size to maintain its professional look and feel. After this, optimize the image for mobile and feeds.

If you want to use a video banner instead, it’s as simple as uploading a new image. Hover your mouse over the cover image on your Facebook page.

Once you see a camera icon pop up, choose the Change Cover icon. Select a video that can serve as a cover image the same way you'd upload a new cover image. Remember that the suggested video length is between 30 seconds and 5 minutes.

How to Make Stunning Facebook Event Headers?

To get the attention that you seek, you need to use image headers that are carefully crafted and are of interest to the target market. For this reason, here are some of the elements that can make images more visually appealing:

  1. Unique and stands out. It should be relevant to the event you promote and shows value to the audience.
  2. High-quality images. Create sharp and professional-looking images to increase user engagement and build a credible image for your organization.
  3. Brand positioning or alignment. Use images that help users form associations about a product, service, or organization through consistent messages.
  4. Event information. Add all the details that participants should know like event description, organization name, ads, and contact information.
  5. Clarity. Help users understand what the event is about, its value, and its benefits.

How to Create an Event on Facebook?

Facebook Events lets you compose event information, including the date and time of the event, and send it to a specific group with some images to support it.

There is an option to create an event, whether on mobile or desktop, on Facebook.

You can create different types of Facebook events, like an in-person, a Facebook Live, or an external online event.

Furthermore, you have the ability to control who gets to participate in an event. When you set it to private, it is only visible to invitees.

Guests have the option to RSVP or initiate their interest. Plus, there’s an option to enable guests to invite other friends. They can all access the event description, photos, posts, and videos.

Event hosts and co-hosts can send event invitations to people. There’s also an option for them to add co-hosts, and edit event details.

A public event is visible to anyone on or off Facebook. Choosing this option will make an event appear on your company’s Facebook friends’ feeds.

To create an online event from the News Feed:

Navigate to the left side of Facebook, click Events.

You can now choose + Create New Event.

From there, select the Event Type. After selecting between Online or In Person, you will find the template that shows how the event will look in the events feed.

createeventfacebook

Click General and enter event information. Select from the Privacy list whether you want the event to be Private, Public, or limited to Friends.

clickgeneral

If you set it to Public, “Suggested Events” will display it to others. This is also the location where you’ll upload the event photo.

Click Next to proceed and add some details under the Event Description.

eventmanagementsoftware

Are you looking to build an online registration form for events that can improve efficiency and eliminate unnecessary paperwork? Glue Up’s Event Management Software lets you create and customize event registration forms.

What’s more, there are plenty of options and fields that you can set when collecting the data that you need.

Facebook Event Creation Best Practices [With Examples]

Now that you know how to create and upload stunning images for events, here are the best practices to set up a successful Facebook event page everyone will be interested to participate in:

1. Keep the Event Title Brief and Concise

An event title should be interesting, direct, and to the point. Since most people will learn about your event online, it is important to stick to the recommended event title length. Limit to only 65 characters, or the search results will cut it off with ellipses.

mitprofessionaleducation

Credits: MIT Professional Education

2. Write Clear Event Descriptions

A good event description is crucial to give people reasons to attend. Explain what makes an event valuable. Give all the information the audience needs, like who runs it and what it can offer to encourage them to join. In addition, make sure to include the contact details so anyone interested can reach out as quickly as possible.

3. Double-Check the Event Details

Finalize event details and check what you have written. Changing the event date, time, or venue at a later date can undermine your credibility and frustrate interested event participants.

marketersclubtorino

Credits: Marketers Club Torino

4. Build Hype for Your Event

Use the event page to post teasers on what the audience can expect a week or so before the event date. It’s one way of reminding them to join, especially if you’ve created it in advance. Plan a week’s worth of posts to not bombard them with notifications.

5. Tell Others to Share the Event

To encourage participation at your event, you can tap influential people or guest speakers to post and promote on their social media accounts to increase the credibility and for greater reach.

membershipgrowtheventglueup

Credits: Glue Up

Photo Editing Tools to Create Your Facebook Event Cover Photo

Photo editing is a common practice of businesses and organizations today. Technology has made it easy to digitally manipulate photos to fit the set visual standards and requirements.

There are many editing apps and software today that can help you edit and automatically enhance images, compress them before uploading, or even resize or scale them based on your specific size requirements.

Here are the top 3 photo editing tools that can help you manipulate photos with ease and make them look extraordinary.

1. Fotor

fotorphotoeditor

Fotor is ideal for enhancing photos, retouching portraits, removing backgrounds, applying effects, creating photo collages, and more. The online photo editor has a set of basic tools and features like brightness and saturation, fine-tune, and film grain. Additionally, there are more than 100,000 templates, stickers, and fonts you can download for free.

2. Pixlr E

pixlrphotoeditor

Pixlr E is an advanced photo editor with many professional features like wand select, color replace, clone, and liquify. To start editing an image, all you have to do is open an image or drag and drop a file. Additionally, Pixlr E lets you explore a library of royalty-free stock images you can easily download and edit.

3. Photo Pos Snap

photoposprophotoeditor

Photo Pos Snap is a multi-platform photo-editing application that’s best for beginners looking to practice and enhance their post-processing skills. It has basic adjustment options like sharpen, brightness, contrast, and tint. You can quickly improve image quality in one click with its Auto Fix feature. What’s more, it lets you optimize the image output depending on your needs by choosing low resolution, full HD, or original resolution.

Facebook Event Cover Photo Templates 2021

Create visually stunning event pages with a cover photo that can leave a lasting impression using customizable Facebook event cover templates.

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newcoworkingtemplatecrello

rebootcamptemplatecrello

Credits: Crello

scalebusinesstemplatesnappa

coffeebreaktemplatesnappa

ecommercewebinartemplatesnappa

Credits: Snappa

goredtemplatecanva

spectrumtemplatecanva

walkforfuntemplatecanva

Credits: Canva

Create and Manage an Event on Facebook for Success

Following Facebook’s image size guidelines is a bit complicated but can offer plenty of benefits.

Nevertheless, optimizing images to achieve the right size is an effective way to capture the audience’s attention. It can leave a lasting impression on your community and boost the credibility of your organization.

Are you looking for the best ways for your members to connect and build meaningful relationships virtually? Book a demo of our Speed Networking Software, and we’ll show you how they can easily connect and broaden their network using our all-in-one solution.

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Marcel Ewals, Director, Community Development, MCI Group
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