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Top Digital Transformation Strategies That Can Help Member-Based Organizations Scale Up

Bisma HanifContent Writer

Bisma Hanif,

Content Writer

May 20, 2022

Developing digital transformation strategies is vital to help businesses maximize customer experience and achieve their digitalization goals. They realign the entire business infrastructure, incorporate valuable initiatives and prioritize results-driven technologies.

However, the concept of digitalization may seem different for different departments. From a technological perspective, it typically means incorporating technologies that automate, reduce cost and save time. From the UX standpoint, it involves improving customers’ experience through product innovation. In contrast, the management team views it as an opportunity to reshape the organization's culture. Thus, transformation strategies vary greatly depending on what fields an organization includes.

In this article, we will explore the five main components of constructing an effective digitalization strategy for a membership organization. We will also highlight the top ten strategies to help you move forward in your transformation journey while providing a premium experience to your members.

So let’s get started.

Quick Reads

What Is a Digital Transformation Strategy?

digital transformation strategy

A digital transformation strategy includes incorporating digital technologies across all facets of an organization to promote better efficiency and collaboration as well as deliver a top-notch experience to the customers.

The objective of an effective digitalization strategy is to understand the current situation, the goals, and how to move forward on the transformational journey in a way that makes sense.

A digital transformation does not only involve integrating technology but may call for a complete re-invention of the organization model. From day-to-day procedures to the major organizational hierarchy, digitalization may demand change at every single level of the culture.

Additionally, a business transformation strategy should not be restricted to near-term goals. Rather, it should take a long-term view of how organizations will compete in the digital economy in the future. To do that, it is essential to understand the core values, strengths, weaknesses, and competitive landscape of the business.

Digital Transformation Strategy – 5 Key Components

Effective digital transformation requires planning, expertise, and a radical approach to traditional business practices. As a result, there are five essential components that must be considered when developing a strategy, which includes:

1- Effective Roadmap With Relevant Strategies

digital transformation roadmap

While a basic strategy linked to the right technologies can help you digitalize your business, it requires the right mindset guidance to achieve successful transformation. In order to be successful, your association needs a well-designed digital transformation roadmap with relevant strategies.

The roadmap identifies the pain points and offers suggestions on how to overcome them. Based on that, the appropriate strategies define the steps you need to take to digitally transform your business.

2- Culture of Innovation and Experimentation

A culture shift is quintessential for every organization seeking digitalization.

For digital business transformation, an innovative culture is defined as an environment that fosters creative thinking and experimenting for better economic and social performance. It also includes using advanced systems automated systems like chatbots, AI, big data, and machine learning to facilitate digital disruption at work.

Considering the fierce competition in the market, the only choice is to adapt to the dynamic environment or fail. It also means that an organization must be comfortable with failing and experimenting to foster an adaptive culture.

3- Data Analysis

data analysis

Analysis and integration of data could help you find the best solutions to problems, thus resulting in an improved digital business transformation strategy and making the most of the transformation process.

A digitalization strategy identifies the appropriate tools and KPIs to measure the data, works on the right management and processing, and performs analytics periodically to support intelligently informed decisions across the organizational processes.

4- Right Technologies

When drafting an IT transformation strategy, one of the most critical steps is identifying the right technologies for your business. Whether you are upgrading your processes, revamping applications, or creating an entirely new digital system, finding the right technology is imperative for a successful outcome.

Since this step requires substantial financial investment, make sure you select the right technologies that meet your business goals. The right way to select technology is to consider your budget and then consider the best options that are available.

Some of the best digital transformation technologies for member-based organizations include cloud platforms, digital twins, machine learning, and artificial intelligence.

5- Results to Measure the Success of Digital Transformation Strategies

results and KPIs

A successful digital transformation strategy relies on agility. You need to follow the detailed strategy you have developed, but keep an open mind for changes if things do not go as planned.

Depending on the technologies and practices you employ, you will always obtain different results. Plan long-term strategies that take initial results into account and scale the digital transformation as your business grows, while also meeting new objectives along the way.

If necessary, your team must be able to adapt to the results and make changes.

Member-Based Organizations: 10 Strategies for Accelerating Their Digital Transformation Journey

If you are looking for effective ways to level up your organization digitally, here are some of the top business transformation strategies you should consider:

1. Invest in Effective Digital Technologies in Demand

digital transformation technologies

Investing in the right digital technologies is imperative as it will help you attract new members as well as retain your current ones. As a membership organization, you should choose technologies that save time while providing a premium experience to your members.

You can use a single, hybrid, or a combination of more technologies when making strategies for your business. For example, augmented reality can enhance the attendees' experience during events by showing the visitors a virtual walk-through based on the previous event footage. Similarly, the combination of robotics with AI and IoT can improve user experience, boost efficiency, and improve productivity tenfold.

Thus, effective technologies can assist your organization in making better decisions, strengthening your business relationships, and preparing for the future.

Additionally, you should invest in the following tools to improve your digital transformation strategies.

  • Project management tools - To improve coordination and productivity among your team members.
  • Time-tracking tools - Managing efficiencies of the tasks
  • Social media management tools - create and automate social media marketing as well as aid in data analytics.

2. Increase Funding for Technological Research and Development

increase fundings for R&D

Investing in technologies without exploration and feedback can be detrimental to the business’s overall well-being.

Research and development help processes to be optimized to their full potential. They mark the failed procedures while making discoveries and innovations in the process.

Thus increasing the budget for technological research and development is essential when creating strategies for your business transformation.

As well as creating new products and improving existing ones, R&D also helps organizations improve their marketing strategies and create cost reduction plans.

3. Hire Technologically Proficient People

New digital infrastructure requires recruiting new staff members as well as upskilling existing ones. You can create training programs for existing employees for performing job-related tasks. However, it’s best to hire expert staff for software-related skills as training existing employees may take a long-time.

Scouting for the right talents in the competitive IT fields such as dev-ops and UX may seem difficult. However, you may leverage platforms like LinkedIn for finding the right potential.

The digital revolution enables flexibility in all business processes including hiring. With the joint efforts of the HR and technological teams, you can take advantage of this digital flexibility in recruiting the right candidates.

4. Improve Business Digital Systems With Data Analytics

It is evident that digitalization is not possible without data analysis. Big-data analytics can help organizations discover patterns and observe trends. This data combined with artificial intelligence can accelerate digitalization.

Several cloud platforms provide data analytics to membership organizations. For instance, Glue-Up offers data analytics members’ activities from events, email marketing, finance, and more to make informed decisions.

5. Attend Seminars and Conferences to Learn From Other Businesses

conferences and seminars

Digital transformation involves a lot of experimenting and testing. But what approaches and technologies should be employed to minimize failures?

A smart way to do this is to learn from other businesses, including competitors. By closely observing their activities, products, and customers, you can gain an understanding of what works the best and what practices should be avoided. Similarly, seminars and conferences can keep you up-to-date on the latest technological trends and initiatives to propel your business forward.

These events also provide opportunities to strengthen your professional network. The business personalities can guide you in your journey by giving you insight on how to improve your operations and culture.

6. Develop an Effective Training System for Upskilling Employees

training and upskilling

As mentioned earlier, digital transformation requires a culture of continuous learning and innovation. It also involves implementing new software and tools, which requires staff to be upskilled.

Training cultures can be fostered by a variety of platforms and techniques. To guide newcomers, a training website featuring written lectures and recorded webinars should be made available. Additionally, you can arrange hybrid meetings to bring all the tech leaders in one meeting to give comprehensive training to your employees.

You can also use AI to create a personalized learning path for each employee based on their capabilities, understanding, and intelligence. For instance, some employees might receive video tutorials through the LMS, while others may get text-based articles, depending on their learning preferences.

7. Performing A/B Tests for Processes and Technologies

ab testing

Digital transformation is all about experimentation. You cannot move forward without testing new technologies with the business requirements of your organization.

The smartest way to experiment is to conduct A/B testing for the same technology or process. This not only adds process transparency but also saves you time by giving faster results. You can also mark errors or failed KPIs during the testing.

For member-based organizations, A/B testing can be done to improve the user interface, automation systems, or the membership types and figure out which one works the best.

8. Hire Digital Transformation Consultants

Many organizations hire digital transformation consultants to help them with their digitalization process. The benefits of consulting experts include maximizing results at minimal risk and saving time.

Digital transformation consultants identify the pain points in your business, evaluate your goals and budget, and create concise plans for you to implement. As they are experts in strategy, the chances of their strategies failing are minimal.

If you are not yet ready to build a digitalization roadmap yourself, hiring digital transformation consultants can be a good option.

9. Make Improvements in Accordance With the Members’ Needs

improvements

A successful membership organization considers the needs of its members and keeps updating its processes accordingly. In addition to helping them boost their current members' standards, it also helps them attract new ones through PR and positive reviews.

Collecting open-ended surveys and feedback via emails is a great way to gather your customers’ needs. However, you can also engage them through monthly meetings (in-person or online).

In such cases, RTC platforms like Spark might help you a great deal in conducting meaningful discussions. You can ask them questions like how is their overall experience? What they would like to improve or change? And what technologies they think could improve organizational performances.

You can also feed all the information into an AI platform to generate better suggestions based on the data analysis.

10. Select the Right Digital Transformation Platform

dynamic analytics

Digital tools that enable businesses to improve their competitive position with innovation and smart solutions are called digital transformation platforms. These platforms combine various technologies into one system to accomplish a specific goal.

Choosing the right digitalization platform is as important as planning the transformation itself. While the right tool can set you apart, choosing the wrong one can lead to serious financial and strategic consequences.

best digital transformation platform for membership organizations

Glue Up, a leading transformation platform for membership organizations, has helped several companies worldwide implement successful digitalization. This cloud software has a centralized CRM that together with its modules streamlines your processes, builds your community, and automates your workflows

On one hand, it helps member-based organizations save time and cost by automating all of their membership management processes. From custom application forms and synchronizing members’ data to managing membership renewals, Glue Up streamlines all the processes through its cutting-edge technology.

On the other hand, it enables networking among your members through its private community app. They can post, create groups, share business cards and chat one-on-one through this community app. The platform also has an analytics section that provides immediate insights into your member’s activities from events, email marketing, and finance.

Want to learn more about the platform? Click on this link to request a demo.

 

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